About

An emerging force in the international world of fine fragrance

Since its creation in 2002, Designer Parfums has established itself as a creative and innovative force in the world of fine fragrance. A custodian of heritage brands and a creator of exciting new scents, Designer Parfums is a driving force in the premium luxury, entertainment and lifestyle fragrance arena.

We are experts in building global brands and are passionate about nurturing and developing some of the most famous and coveted names in the history of perfume. Designer Parfums brings an unrivalled expertise to the UK and international market.

Designer Parfums knows what is needed to truly connect and engage with today’s fragrance consumer

Our commitment to service and quality stems from our philosophy of craftsmanship combined with our love of innovation. It is this simple concept that positions Designer Parfums as a versatile player with a global network that looks forward to the future and thrives on its rich heritage.

By listening to our customers and working closely alongside our partners we are able to successfully engage with people, brands and organsations across a variety of market sectors. Our team of experts includes leaders in production, marketing, retail and distribution and along with our own dedicated in-house perfumer provides a truly holistic approach that encompasses insight and strategic development.

We have the ability to work with small luxury niche brands alongside major lifestyle names

Today, Designer Parfums is under the creative, entrepreneurial and visionary leadership of Dilesh Mehta. He founded the family business, Shaneel Enterprises in 1983 with his brothers, Yogesh and Hitesh in order to redefine the world of luxury goods.

Designer Parfums success stories see brands such as Worth, Aigner and GHOST sold in more than 130 countries. For Dilesh, passion, people and performance are key values for long-term profitability and sustainability.

Designer Parfums is constantly looking at new acquisitions and collaborations across the fragrance market.