Since 1967, Maison CERRUTI 1881 in Paris, has been capturing the spirit of the times, creating a new and undisputed style for the modern man; 'daring nonchalance', that globally coveted Parisian 'je-ne-sais-quoi'.

This fashion brand with Italian roots is greatly admired worldwide for its strong heritage and craftsmanship. It is the synonym of quality and sophistication for those who appreciate style over trends.

Following the success of the award-winning* VIVO, Cerruti 1881 presents a new fragrance and intensity: VIVO ELIXIR. VIVO ELIXIR celebrates fragrance as the ultimate form of self-expression, inviting you to BREAK THE CODE and GO FURTHER.​

The VIVO ELIXIR bottle reimagines the bold and commanding design of VIVO through a subtle, sophisticated and impactful tonality. Breaking the code gives you access to the juice - by vertically aligned the ‘V’ with the 1881 code on the rings.​

VIVO ELIXIR is an aromatic woody fougère with a unique and addictive signature. The richness of Middle Eastern notes of oud, saffron and suede is contrasted with a western aromatic fougère structure of nutmeg, lavandin and cedarwood.

​* VIVO won Best Men’s Fragrance Launch (Professional Category) in the 2025 Fragrance Foundation France Awards, and Best Exclusive Launch in The Perfume Shop Love Awards in the UK.

Within the fragrance portfolio, the feminine universe is represented by 1881 Rêve de Roses Eau de Parfum, exuding a sense of natural radiance, in which sensuality flirts with vitality and intensity. This is complemented by the timeless classic, 1881 Pour Femme, revealing subtle and delicate femininity with a woody floral accord.

In the masculine domain, 1881 Silver Night Eau de Parfum is a new intensity, a spicy aromatic and woody scent. The collection includes the iconic 1881 Pour Homme, crafted to express authentic masculinity rooted in the classic fougère style and the 1881 Silver, an aromatic and woody fragrance that embodies timeless elegance, fusing strength and refinement.

VIVO

CERRUTI 1881 takes on a new life,
inviting you to BREAK THE CODE and BE ALIVE.

Embrace both the real and virtual worlds. they are not opposite, rather two facets of reality that enrich each other. An addictive amber fougere with a unique signature. An Eau de Parfum of boldness and confidence that radiates dynamism, fusing energetic spices and savoury woods.

VIVO ELIXIR

Embodying the journey of self-discovery that comes with travel, VIVO ELIXIR symbolises how each destination unlocks a new facet of identity. Inspired by the spirit of exploration, the fragrance fuses Middle Eastern notes and Western fougère accord to create a signature scent that captures the emotion of the journey.

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Made in France
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Foundation Year in Itay
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Years of success for 1881 Pour Homme