Jennifer Lopez

Jennifer Lopez launched her first fragrance, Glow by JLO, in 2002, forever changing the fragrance industry. Now, Glow by JLO is an iconic scent, it is still phenomenally successful over 20 years later.

Today, Jennifer Lopez creates fragrances that represent who she is now. The scents are created to empower women on their journey to success.

Jennifer Lopez fragrances encourage women to embrace their inherent value, radiate their inner strength and exude their own captivating and alluring glow.

LIMITLESS

LIMITLESS embodies Jennifer Lopez - a woman who lives without limits and stands in her power. She is an inspiration, an icon of limitless potential, achieving greatness without constraints.

PROMISE

Promise embodies everything Jennifer Lopez stands for today, it's the essence of a multifaceted and powerful woman. With PROMISE, Jennifer invites us to make promises to ourselves and to keep them, to be better every day, no matter what stands in our

ONE

ONE is a feeling, an energy, a way of being that reflects harmony and brings peace. ONE is internal and eternal. It is not limited, but it is expansive, vulnerable, powerful. Today our world needs ONE-ness, realizing we are ONE world and ONE people.

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Fragrance Sales Since 2002

Fragrance Activations

Globally we keep Jennifer Lopez fragrances front of mind with a strong mix of elegant eventing, visually dynamic in-store execution and engaging influencer activities.

ONE GARDEN PARTY
NEW YORK CITY

Jennifer Lopez Fragrances hosted top tier influencers and select media in New York City to celebrate ONE.The event was hosted in the beautiful Bowery Garden at the PUBLIC Hotel, which provided an enchanting and peaceful setting, perfect for the ethos of the fragrance.

MOD ARIANA GRANDE LAUNCH EVENT

Discovered our MOD era at our elevated Ariana Grande MOD Launch event.From MOD-style blowdries to manicures in the aesthetic of the fragrances to celebrate this innovative duo fragrance launch!

influencer Activity

FOR GLOW BY JLO

We tapped into the Y2K trend to highlight the huge, continued success of Glow by JLo to a new generation of fans and connected the activity to our local market retail partner to drive sales.