“We have a unique fragrance that merges a highly legitimate approach to the perfume world with the core values of Formula 1®. Being the first fragrance to utilise 3D printing is a huge achievement.”
Dilesh Mehta, Designer Parfums Chairman & CEO
Ross Lovegrove
Collaboration Designer
Ross Lovegrove is a visionary designer, whose work is considered to be at the very apex of the field. His work explores the physicality of our three dimensional world.
Inspired by the logic and beauty of nature, he fuses technology, materials, science, and intelligent organic forms, creating what many industrial leaders consider the new aesthetic expression for the 21st Century.
A deeply human, resourceful approach is always embedded in his designs, which project an optimism and innovative vitality in everything he touches, from cars, trains, aviation, to cameras and architecture.
The advanced engineering of Formula 1® provides a richness of references, which inspired the design of the four structures.
The limitless possibilities of 3D printing allow for designs which perfectly emulate and embody the spirit of F1®.
Inspired by Advanced Technology
F1® is driven by excellence, exacting precision and advanced technology. This legendary spirit has inspired an innovative and unique journey in fragrance to tell the evocative story of Formula 1®.
The advanced engineering of Formula 1® provides a wealth of references, which have inspired the design of four Exoskeleton structures.
F1® Fragrances utilises the latest forms of 3D printing technology, incorporating digital light synthesis and metal laser-based print, a fragrance industry first.
The limitless possibilities of 3D printing allow for designs which perfectly emulate and embody the spirit of F1®.
The F1 logo, FORMULA 1, F1, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula 1 company. All rights reserved.