What We Do

Designer Parfums is a dynamic and rapidly growing global fragrance company in the perfume and cosmetics industry. Based in London, UK, we operate in approximately 80 markets worldwide, driven by international ambition and a commitment to quality. As a family-owned business, we take pride in creating, developing, and distributing a diverse range of brands, from heritage classics to celebrity-inspired and lifestyle fragrances. We are the proud brand owners and licensees of renowned names such as JENNIFER LOPEZ, PLAYBOY, CERRUTI, GHOST, HAWAIIAN TROPIC and JEAN LOUIS SCHERRER. Additionally, we are honoured to distribute fragrances for ARIANA GRANDE, GANT, AIGNER, GUY LAROCHE and PALOMA PICASSO. Our team of dedicated employees is integral to our success, embodying the strong family values that make Designer Parfums a vibrant and enjoyable place to work. Explore our Brands
Distributed
Brands
Owned/Licensed
Brands

59%

41%

Our Brands

All
Licensed/Owned
Distributed

Operational
Excellence

Designer Parfums: stands at the forefront of the fragrance industry, leveraging its extensive operational capabilities to deliver exceptional products worldwide. Our success is built on three key pillars: Comprehensive Supplier Base: We partner with a diverse network of trusted globally recognised suppliers, ensuring access to the finest raw materials, decorative componentry, and filling technologies. Our robust supplier base allows us to maintain the highest standards of quality and innovation for every fragrance we create. Global Logistics: Our advanced logistics infrastructure enables seamless distribution across the globe. With strategically located warehouses and a dedicated logistics team, we ensure timely and efficient delivery, meeting the demands of our local and international clientele. Subject Matter Expertise: Our team of experts brings unparalleled knowledge and experience of operational requirements in the fragrance industry. Managing the intricate logistics of quality, sourcing, supply chain management, and distribution to ensure we delight our customers and consumers at every touch point. Together, these capabilities empower Designer Parfums to consistently exceed expectations and set new benchmarks in the world of luxury fragrances.

Our Network

Distribution Partners Direct Distribution Travel Retail

UK BASED

Brand Ownership
Brand Licensing
Distribution

Our brands have a global footprint, spanning over 80 countries and growing, supported by strong collaborations with more than 200 partners worldwide. We proudly engage with key retailers across diverse segments, including high-end luxury, department stores, perfumeries, drugstores and travel retail. Backed by a robust distribution network and solid partnerships in international markets, our products are available at over 27,000 points of sale globally, ensuring accessibility and appreciation across the globe.