Playboy
Playboy Fragrances offers an olfactive experience that inspires confidence and self-expression, empowering the ultimate Gen-Z consumer to celebrate their unique identities.
We embrace the bold, celebrate the fun, and champion authenticity in every scent. Playboy Fragrances not only breaks barriers but smashes them, ensuring that there is a scent for every individual.
This same energy is translated to their fragrance portfolio - from the iconic Body Mists collection, consisting of distinct fragrance mists crafted to match diverse individual personalities, to the latest 2023 groundbreaking brand relaunch, where Playboy Fragrances is shaking up the status quo with the introduction of ten new dynamic fragrances, each capturing the essence of Gen Z in every note.
#JUSTWATCHUS
The Playboy Fragrances collection has been given a bold, contemporary new look and is designed for the most creative, vocal, tech-literate, and connected generation in history. The collection celebrates being true to yourself - and not the predictable thoughts and binary values of previous generations.
The full collection consists of EDTs, Shower Gels and Deodorant Sprays in each fragrance variant, to allow for layering. Each variant has its own unique scent and distinctive colour code ensuring striking shelf stand out and a commanding presence on social media platforms.
