Iconic American lifestyle brand founded in 1953.
Exceptional brand awareness of 97%
Playboy a true modern lifestyle brand engaged in apparel, fragrances, spirits, lifestyle events and clubs targeting today’s Gen Z’s and Millennials
Global Fragrance License acquired in 2018 with sales in over 40 countries
Range of male and female EDTs, DNS, Aerosols, Bodymists and Shower Gels
DP strategy to elevate the brand and pioneer the Playboy global lifestyle message
Look out for some exciting innovation for 2020!