Iconic American lifestyle brand founded in 1953. Exceptional brand awareness of 97%. Playboy a true modern lifestyle brand engaged in apparel, fragrances, spirits, lifestyle events and clubs targeting today’s Gen Z’s and Millennials
Global Fragrance License was acquired in 2018 with sales in over 40 countries. Range of male and female EDTs, DNS, Aerosols, Bodymists and Shower Gels
DP strategy to elevate the brand and pioneer the Playboy global lifestyle message​​​​​​​
 
PLAYBOY MAKE THE COVER
Break convention, challenge perceptions.
You don’t need to look like a model to make the cover. Do what you want, say what you want, act how you want – be true to yourself. Appearance, gender, and sexuality no longer restrict how you choose to express yourself & who can make it to the top.
Be bold, be you.
PLAYBOY YOU 2.0 FOR HER & HIM 
Amplify and transform yourself, bringing the virtual to life. Redefine your power and reinvent your character, like a gaming avatar. With one empowering spray, you can bring your daring digital self into the real world. Power up and keep playing.
PLAYBOY BODY MIST
Five unique vegan fragrances cater to five individual personalities; a collection to empower each member of your squad. Select the Playboy body mist that represents the attitude you want to embody today and amplify this side of your personality with each spray.
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