Designer Parfums is the Proud Winner
of The Queen's Award For Enterprise:
International Trade 2020
“We are delighted to be honoured with the Queen’s Award. With such a wide and diverse portfolio of fragrances, international trade was always going to be crucial to the success of the business and it has always been at the forefront of everyone’s mind as the company has grown and developed.”
Dilesh Mehta, Chairman & CEO
Based in Watford, SA Designer Parfums Ltd. was founded in 2001 and has grown to be an innovative force in the world of fine fragrance. It is a subsidiary of Shaneel Enterprises and specialises in the manufacturing and distribution of fragrances either owned or operated under license. The current brands in the company portfolio include a variety of prestige, masstige and mass brands. They include Jennifer Lopez, Ghost Fragrances, Playboy, Cerruti 1881, Ariana Grande and Hawaiian Tropics.
It supplies many of the main high-street retailers such as Boots, Superdrug, The Perfume Shop and The Fragrance Shop. The business exports to six of the seven world continents including Europe, Asia, Australia, North America, South America and Africa. Over the last six years, its overseas sales have grown by 299% and exports now make up 55% of all sales. The company has won the Queen’s Award for International Trade for Outstanding Continuous Growth in overseas sales over the last six years.