German luxury brand. Functional, timeless design for a quintessentially, iconic style. For people that demand authenticity and discard anything unnecessary or excessive. License acquired in 2014 and extended, expansion of international markets and dynamic NPD. Launch of the first Porsche Design fragrance in 2008. Launch of the first women’s fragrance in 2019. Prestige / Worldwide.
PORSCHE DESIGN PURE 22
The new fragrance from the Pure series, catches the atmosphere and embodies a new facet of the modern man: pure, metropolitan, and open-minded.
"Working with Porsche Design, I wanted to develop a fragrance that could tell a story about self-empowerment and refinement. In this fragrance, I captured the blue bour of the day, the moment when everything seems to settle after a long day at work,“ describes the perfumer Maïa Lernout. An exciting challenge, because: how does blue smell? How does the blue hour smell? The olfactory answer: Porsche Design Pure 22. "Fresh and sensual, this creation combines woody notes and fruity facets to create a captivating effect with blue hues."